Rising labor costs and staffing shortages are compelling U.S. restaurants to embrace technology for survival and profit, according to Popmenu's recent research. Despite 79% of eateries seeing steady or growing revenue, a hefty 34% spike in labor expenses this year is denting their finances.

Popmenu's nationwide study shows that over half of surveyed restaurants are adopting technologies like artificial intelligence to handle labor shortages and costs. This trend is set to persist with 46% of restaurants reporting understaffing and 75% of consumers dining out or ordering takeout/delivery weekly.

Technology isn't a temporary fix but a lasting strategy, offering improved efficiency (77%), less staff pressure (61%), reduced costs (35%), and increased revenue (33%).

As labor woes persist and consumer habits change, expect technology-driven hospitality to become the norm. The study, conducted from July 18 to August 13, 2023, surveyed 426 restaurant owners and operators. Additionally, a nationwide study of 1,000 U.S. consumers was conducted from August 16 to August 17, 2023, offering valuable insights into the industry's future.

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