Starbucks, Taco Bell, and Jack in the Box are returning to CloudKitchens, signaling a renewed interest in delivery-only kitchens.

This move suggests the ghost kitchen model, which had faced uncertainty, still holds potential. CloudKitchens, founded by former Uber Eats executive, focuses on virtual restaurants for food delivery. Major brands like Starbucks and Taco Bell are now utilizing this model to reach customers without the need for traditional storefronts.

The shift reflects a changing landscape in the fast-food industry, where convenience and delivery options remain crucial. These brands’ participation could breathe new life into the ghost kitchen concept.

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