Restaurants are striving to distinguish themselves in the crowded loyalty program arena. Yum Brands, the QSR behemoth encompassing KFC, Taco Bell, Pizza Hut, and the Habit Burger Grill, has partnered with analytics platform Treasure Data to enhance personalization.

This move aims to enable more targeted loyalty programs across their brands. Yum Brands' Chief Data Officer, Cameron Davies, expressed that this collaboration is part of their broader strategy to enhance digital experiences and offer exceptional value to customers.

By leveraging Treasure Data's advanced Customer Data Platform, Yum! aims to deepen their understanding of customers and foster personalized and unique interactions.

Such personalized interactions are in high demand, as evidenced by a study revealing that 70% of restaurant patrons desire personalized menus integrated into drive-thrus.

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