Franchisors wrestle with tech integration amid budget constraints, seeking solutions that align with franchise goals. Greg Davis, CEO of Bigleaf Networks, shares insights on overcoming hurdles.

Challenges include training, tech consistency, and cost management. Essential tech, like POS and integrated CRM, enhances operations and customer engagement.

Strategic investment and vendor partnerships optimize tech integration while controlling costs. Cloud-based services and centralized purchasing streamline processes and expenses. Franchisors must prioritize tech that aligns with franchise needs for sustained success.

Smart budgeting and strategic tech adoption pave the way for franchise growth and profitability.

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