Eateries Hunt for Tech Allies to Boost Online Orders
Madhu Madhu | April 24, 2023
Nathan's Famous, the quick-service restaurant chain, has partnered with virtual restaurant company Nextbite to allow other restaurants to prepare Nathan's Famous foods in their kitchens and sell them for online delivery. Nathan’s Famous previously opened virtual locations and worked with ghost kitchen provider Franklin Junction to expand digitally.
Delivery orders make up a small portion of all restaurant sales, but that share is growing. Another restaurant company, Union Square Hospitality Group, has partnered with loyalty platform Thanx to create digital ordering and rewards programs for its brands. Café supply chain software company Odeko has raised $53 million in its Series D round.
Learn more: https://www.pymnts.com/restaurant-innovation/2023/restaurants-seek-new-tech-partnerships-to-drive-digital-sales/