Diversified Restaurant Group, overseeing 350+ units, recently launched an exclusive "all-digital" drive-thru-only Taco Bell in Missouri.

The location caters to mobile and on-site kiosk orders, along with third-party delivery via Uber Eats and DoorDash.

With the broader industry aiming for 100% digital sales, major players like Yum Brands and Restaurant Brands International are emphasizing the challenge posed by the drive-thru channel in this transformation.

Recognizing consumer demand for a digital drive-thru experience, restaurants are keen to leverage technology to enhance customer insights and incentivize channel adoption through loyalty programs. The move aligns with an industry shift toward seamless and tech-driven service.

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