Grocers seize the opportunity to spice up made-to-order meals, bridging the cost gap between groceries and restaurants.

Hy-Vee's expansive food hall in Nebraska boasts diverse offerings like Mia Italian, HyChi, and Hibachi, enticing customers with 32 taps and sit-down options.

Others, like Wegmans and H-E-B, have long integrated restaurants into their stores. Now, Dom’s Kitchen & Market in Chicagoland takes it further, making meals the core experience. Dom’s "Kitchen" features exclusive brands, including The Stackup and Gohan.

As grocery prices rise, these culinary-driven strategies aim to attract budget-conscious consumers without compromising quality, emphasizing affordability in upscale meal solutions.

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