Health to remain stronger influence than price despite financial crisis, analysts predict

Cost-of-living crisis still playing major role on influencing consumers, but personal health sticks as top priority, data suggests. Consumers are set to be more influenced by their personal health than the cost-effective options when buying food in 2023, analysts forecast.

Shopping is however still forecast to remain very price-centric for consumers due to stricter budgets and food inflation, according to research presented at a GlobalData webinar entitled ‘Top Trends in Food 2023’.

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