McDonald’s is stepping up its game with a new "Restaurant Experience Team" to speed up innovation. This team spans operations, supply chain, franchising, and design, with Jill McDonald leading as chief restaurant experience officer.

The company also created global teams focused on beef, chicken, and beverages to better compete with industry specialists. CEO Chris Kempczinski emphasized faster execution, improved restaurant management through tech, and sharper category focus.

McDonald’s aims to outpace rivals like KFC and Chick-fil-A by refining its core menu. With rapid expansion and digital growth, the chain is pushing hard to stay ahead in fast food.

Learn more