McDonald’s is halting its AI-driven voice-ordering trial at several drive-thru locations due to viral videos depicting order mix-ups. The decision to end the partnership with IBM, affecting about 100 restaurants by July 2024, reflects a broader trend among fast-food chains to integrate AI for cost savings.

Despite setbacks, McDonald’s remains committed to exploring voice-ordering solutions. The move underscores ongoing industry efforts, with brands like Chipotle and Taco Bell also embracing AI for operational efficiency.

McDonald’s plans to continue evaluating technology advancements, affirming AI’s potential role in future restaurant innovations.

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