McDonald’s Plans $5 Meal Deal Rollout, Sources Reveal
Sanjana B | May 15, 2024
McDonald’s contemplates a $5 meal deal addition, aiming to lure back patrons amid meal price escalations due to inflation, as per Bloomberg. The proposed pocket-friendly combo could feature a McChicken, McDouble, or a four-piece chicken nuggets accompanied by fries and a beverage.
Ongoing dialogues with franchisees mark the prelude to potential meal integration, coinciding with recent corporate alerts of sluggish foot traffic growth.
CEO Chris Kempczinski underscores the paramountcy of maintaining affordability for customers during an April 30 earnings call. However, the precise locations slated for the $5 meal rollout remain undisclosed, leaving uncertainties lingering.
McDonald’s strategic move reflects a concerted effort to navigate the challenges posed by economic fluctuations while striving to sustain customer satisfaction and loyalty.
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