Restaurants thriving on customer engagement platforms are easily connecting with their clientele. Digital customers, often the most loyal, make adding loyalty programs a logical step.

Whether a nationwide chain or a fledgling eatery, survival now hinges on online ordering. A 2023 DoorDash report found 80% of Americans ordering online as much or more than before.

Partnering with third-party delivery giants initially seems smart, but many find it costly and detached from customer relationships.

Thus, mid-sized brands opt for in-house online ordering, discovering its role in ongoing conversations with guests and the power of loyalty programs and mobile apps in enhancing engagement and revenue.

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