Restaurants recognize technology's role in boosting sales and staying relevant. Convincing franchisees to embrace these innovations may seem daunting, but it's akin to marketing, as discussed by industry experts at FSTEC in Dallas.

Brands must market tech initiatives from the start, involving franchisees in the process and gaining support from influential operators. Franchisees trust their peers more than tech experts. Successful chains like McDonald's, Domino's, Burger King, and Dunkin' have led the way with loyalty programs, AI, and robotics.

To gain franchisee buy-in, emphasize the business case and ROI, making them part of the vision. Use corporate locations as tech test beds, involving franchisees early. Choose influential franchisees, prioritize their involvement, and be transparent about tech choices.

Franchisee-driven ideas can also break corporate resistance, leading to tech adoption and growth.

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