Shelly Rupel, a tech-savvy entrepreneur from a young age, carved her path through software development and hospitality. With roots in supporting her parents' tech needs since elementary school, she ventured into founding her own tech company at just 22. Her journey intertwined with the restaurant industry, fueling her passion for merging tech with hospitality.

In 2021, Rupel launched Devour, targeting Gen Z through innovative digital strategies like tokenized promotions and in-game food ordering.

Despite the challenges of being a female founder in male-dominated sectors, she champions diversity and mentors young women in STEM. Rupel's vision resonates in her predominantly female executive team, breaking barriers in tech, gaming, and restaurants.

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