A Technavio report predicts the U.S. foodservice market will grow by $204.8 billion from 2024 to 2028, driven by increased snacking and indulgence.

The sector is expected to expand at a 4.4% annual rate, influenced by diverse populations and global cuisines. Demand for Pan-Asian dishes, especially sushi, is rising, thanks to an influx of immigrants. While online ordering and delivery are booming, healthy options and special diets like veganism are also gaining popularity.

However, the unregulated fast-food sector poses challenges, as consumers seek affordable, convenient options. Foodservice providers must adapt digitally to meet these evolving demands.

Learn more