Subway has revamped its loyalty program, MVP Rewards, with a tiered system offering more generous rewards based on annual spending, aiming to enhance customer retention while managing costs. Chick-fil-A is expanding its Mobile Thru mobile drive-thru lanes to over 300 locations, prioritizing digital engagement to expedite drive-thru service.

Meanwhile, Whataburger has introduced its first digital-only concept, the Whataburger Digital Kitchen, featuring a digital drive-thru lane, food lockers, and self-service kiosks for convenient ordering. These moves align with evolving consumer preferences for digital ordering channels, reflecting the changing landscape in the quick-service restaurant industry.

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