Tech Surge Fuels Restaurant Strategy Revolution
Madhu Madhu | May 24, 2023
Tech Investments Surge as Restaurants Optimize Delivery and Boost Profits
Restaurants are ramping up their technology investments to maximize delivery capabilities and enhance profitability, as revealed in a research report by Delaget, a restaurant SaaS provider. The "2022 QSR Operational Index" demonstrates a staggering 1,343% growth in delivery channels since 2019.
The report highlights the escalating popularity of third-party delivery services, particularly on the East Coast, driven by the increasing demand for convenient and reliable meal delivery options. Additional insights indicate a rise in counter sales by 51.9% in 2022 compared to the previous year, while labor costs as a percentage of sales have increased by 6%. Delivery checks consistently outperform other channels, averaging 63% higher than drive-thru and counter checks.
With technology as the driving force, restaurant operators aim to tackle emerging challenges, optimize delivery operations, and leverage data-driven decision-making to navigate margin pressure and achieve growth and profitability. Delaget's annual report equips operators with benchmarking data, tools, and insights to enhance performance and optimize their businesses.
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