The restaurant industry has long explored dynamic pricing, but recent attention surged when Wendy’s announced plans to test it in 2025.

Social media hype often confuses dynamic pricing with surge pricing, yet variable menu prices are pivotal for restaurants in 2024. New tech like AI will drive dynamic pricing’s growth.

Wendy’s employs digital menu boards and AI to adjust prices instantly. Juicer, a restaurant revenue management platform, introduced a tool aiding price adjustments based on local competitor data.

These advancements highlight dynamic pricing's role in restaurant optimization, marking a significant shift in industry strategy for 2024 and beyond.

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