Uber Eats Unveils TikTok-style Social Feed
Sanjana B | April 23, 2024
Operators prioritize digital marketing, with 36% aiming to enhance engagement, reports Informa’s Restaurant Technology Outlook.
Uber Eats steps up with Uber Eats Videos, akin to TikTok, empowering operators to showcase dishes. These videos aim to allure customers in an increasingly visual social media landscape.
Meanwhile, restaurant tech sees notable acquisitions, including Restaurant365 absorbing ExpandShare, ChowNow acquiring Cuboh, and Wonder taking over Relay.
NFT-based restaurant ventures face challenges, with closures and pivots reflecting shifting trends. Wendy’s and DoorDash launch drone deliveries, expanding last-mile logistics. Restaurant tech startups continue fundraising, highlighting ongoing investment in innovation.
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