Amidst the online ordering trend spurred by the pandemic, Wingstop unveils "MyWingstop," a personalized digital platform set for nationwide release on April 1.

Contrary to its existing app, Wingsider, MyWingstop promises a unique customer experience, driven by individual preferences and first-party data. CEO Michael Skipworth underscores the platform's goal of retaining customers through enhanced personalization.

Wingstop's surge in same-store sales by 21.2% in Q4 2023, coupled with a record influx of new customers, highlights the brand's adaptation to evolving consumer behaviors. MyWingstop's success during testing suggests a promising trajectory, aligning with Wingstop's digital-centric future and ambitions to digitize 100% of transactions.

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